We are a team on a mission to make products that are sustainable, economical and great to use. rCUP is one of our best selling products and was designed by our team of experts, who are all passionate to change the way products are designed and manufactured. We have a closed loop philosophy that turns waste into valuable products.
As a group we constantly question, tinker and challenge the status quo to make better products.
Meet the team
Dan Dicker, managing director and founder
Dan is the founder of ashortwalk and leads the charge to develop a new generation of products for the circular economy. He began his career as a product designer at Dyson, but founded ashortwalk in 2003 with a view to meeting the challenge of creating new products from waste and closing the loop of product design. rCUP is the latest in a series of innovative and groundbreaking products that reuse waste and create value from the once valueless materials that were once destined for landfill.
Simon Dicker, sales and retail director
Simon is helping ashortwalk to reach the retail sector with ashortwalk’s ground-breaking new products. He’s been with the team for over a decade after a career in business development in local government.
Simon Langham, product development
Simon is a product innovator and strategist with more than twenty years of industry experience. During that time he has successfully delivered groundbreaking, better products into new and existing categories and markets – often faced with challenging time, cost and specification requirements. A leader with significant experience in commercial business, Simon specialises in product development, R&D, engineering, product marketing and product management, and can operate and influence effectively across all levels within global organisations. Simon spent more than 16 years in senior roles in Dyson and Joseph Joseph developing and launching many new products across global markets.
Peter Goodwin, Closed Loop
Peter runs Closed Loop Environmental Solutions in the UK and has pioneered many circular economy solutions within the hospitality and food service sector to recover and recycle single use food and beverage packaging. In 2014, Peter founded Simply Cups to address the billions of paper cups being sent to landfill or for incineration with a vision of turning this resource back into new functional and useful products.
Ed Kosior, Nextek
Edwin is a photonics specialist with over 50 years’ extensive experience in the application of remote analysis of polymers (Raman). With his help the polymer that forms the shell of the rCup has been made possible.
Jonathan Mitchell, Nextek
Jonathan is a project engineer specialising in polymer engineering and polymer composites, with considerable experience in the development of polymer materials. His skill in material analysis and process improvement has proved invaluable when it comes to developing the rCup.
Harrison is a freelance designer based in Newquay, Cornwall. He worked for ashortwalk as part of the creative design team for a number of years during which time the idea for the rCup was born. He now provides a wide range of design services from product to web and worked closely with Dan on the branding, 3D modelling and graphics for the rCup.
SHOP YOUR rCUP
rCUP 8oz / 227ml
Available in these colour combos
New bundles available with over 15% savings
rCUP 12oz / 340ml
Available in these colour combos