Introducing rCUP. The world’s first reusable coffee cup made from used paper cups.
WHAT IS rCUP?
The rCUP reusable coffee cup is the brainchild of former Dyson designer Dan Dicker and a team of specialist recycling experts who set out on a mission to create the best reusable cup on the market today. Based on the 'nothing is truly recycled until it's reused' ethos, the first step was to find a way to recycle the tonnes of paper coffee cups being thrown away every day. The second was to evaluate and improve on the functionality of existing reusables to ensure we use them more and completely eliminate single use cups.
10+ years lifetime
WHY YOU WILL LOVE YOUR rCUP
A great drinking experience
No more drinking your coffee through a small hole. The rCUP reusable coffee cup is designed for 360° drinking so you never need to check where to drink from and, best of all, you get the full coffee aroma with every sip.
100% Leak proof
You need to be able to use rCUP anywhere and anytime. So we’ve made it completely leak proof. You can carry our travel mug anywhere without spilling a drop.
Our reusable cup is fully insulated, so it’s comfortable to hold and keeps your drink hotter or cooler for longer. Lattes and cups of tea will stay warm in an rCUP for at least an hour and 20 minutes.
RETHINKING THE WAY PRODUCTS ARE MADE
We only have a finite amount of valuable resources left on this planet.
We have to start designing and making products differently.
We need to make sure today's waste becomes tomorrow’s product.
Our drive to create a useful, sustainable solution is at the heart of rCUP.
HOW WE DESIGNED OUR REUSABLE COFFEE CUP
We already help many major coffee brands reduce and recycle. When we realised 99.6% of cups were going to landfill rather than being recycled we began work on a solution. It was a challenge and an opportunity to participate in the creation of a more sustainable future.
OUR PROMISE TO YOU
Our reusable coffee cup has been designed and tested for at least 10 years of daily usage - with free seal replacements for the life of the cup. Plus the whole cup is 100% recyclable along with your other household recycling, which means the materials can be used for other great products.